ABC’s Winning Move: ‘9-1-1’ Soars with Audiences
9-1-1 doesn’t seem to be slowing down with the move to ABC. The series premiere saw the thrilling first responder drama acquire a 2-year-high audience when it premiered to close to five million viewers. The number more than doubled a week later, with 11.9 million viewers tuning in for the episode across digital platforms. After 35 days, The Wrap reports that the number has grown to 13.5 million viewers according to Nielsen live-plus-35-day multiplatform viewing data across ABC, Hulu, and other digital platforms. This also marks the highest number in close to two and half years for 9-1-1. The 18-49 demo rose to 3.47 from 0.60 recorded during the live airing. The season 7 premiere was a trendsetter for ABC, giving the network the biggest premiere in two years.
ABC acquired 9-1-1 from Fox and slotted it at 8 PM on Thursdays. It opened the night for Grey’s Anatomy Season 20 and Station 19 Season 5. Grey’s Anatomy has also seen growth in live-plus-35-day multiplatform viewing. It now stands at 10 million viewers, tripling the series premiere live numbers and 2.08 million more viewers than in the after 7-day window. The demo rating rose to 3.08, a significant rise from 0.56 in the season premiere and 2.32 after the 7-day window. These numbers are a new high for the show last seen in its midseason premiere last year, which aired Feb. 23, 2023.