Caitlin Clark effect: Fever jersey sales up 1,000%, ticket sales 250%, TV records shattered

The Caitlin Clark effect was real and apparent for the Indiana Fever in the first half of the 2024 WNBA season.

Indiana released its mid-season report, showing a major increase in … well, basically every category imaginable. Ticket and jersey sales are way up for the Fever. They are also on national TV a lot more than in the past.

Here is what you should know about the mid-season report.

Indiana Fever jersey sales skyrocketed

Jersey sales for the Fever are up 1,193%. The Fever set the single-game team store sales record for Gainbridge Fieldhouse on four occassions.

Ticket sales for the Indiana Fever are up over 250%

The Fever saw a 264.6% increase in ticket sales (year over year). Indiana was the top WNBA team in total home and away attendance.

Indiana Fever are on national TV… a lot

It was already known before the season that the Fever would get the most national TV games in 2024 (36 at the time). That number has since grown to 38.

Indiana Fever continue to break broadcast records

At the mid-season break, the Indiana Fever were the league’s most-viewed team with 10 broadcasts that broke viewership records.

Indiana Fever are top pro sports team in terms of social video views

The Fever had 800 million social media views from April to July. They were also the top team (WNBA, NBA, NFL, NHL or MLB) in video consumption in that timespan. Indiana had 1.8 million followers on social media (No. 1 in the WNBA) and gained 1.3 million from April 15 to July 19 (an increase of 266%).

Corporate sponsorships for the Indiana Fever went up

The Fever saw a 225% increase in corporate sponsorships. Indiana had the largest number of team sponsors in the WNBA.

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